⋅ Success Stories ⋅ Macy’s Cosmetic Main Aisle at Dadeland Mall The Challenge Bring a creative strategy to life that would help disseminate special promotions and increase sales. Improve communication with the customers by using the latest digital display technology to provide relevant information about in-store events and promotions. The Solution This first-of-its-kind concept consists of six (6) screens placed in the middle of the store’s main aisle. Still images and videos are projected on the screens for promotions, advertising and store events. The projection can be seen from both sides of the screen as you walk through the aisles. The Outcome The program created a better shopping experience for the 1.2 million visitors that go through the store’s main aisle. Most major vendors who have participated in the program have seen a positive impact on sales and plan to continue participating. Bb The installation was awarded the DIGIAward for innovation in digital signage.