⋅ Success Stories ⋅ Macy’s Men’s Active Aisle at Lenox Square Lenox Square Mall in Atlanta’s Luxurious Buckhead District The Challenge Create the perfect blend of art and advertising in a way that produces seamless communication between the retailer and the consumer to enhance the shopping experience. Design and build a custom artistic structure, encasing all the necessary digital equipment to easily update and inform consumers of product promotions. Transport and install structure in a low-ceiling, low-clearance old fashioned mall… (6′ doors) The Solution DSignage custom built a double-sided digital display structure to be placed in the heart of the Men’s Active Aisle at Macys. This WIFI-based solution allows the floor manager to easily update content. We included decorative LED lighting to change the look and feel of the structure based on the time of year. The Outcome The digital structure was a huge hit! Shoppers loved how the structure blended in with the store, while emulating the strong, metal, cage-like environment of fitness facilities. The sale of clearance items has increased, and shoppers remember the structural design after they are no longer in the mall.