⋅ Success Stories ⋅

Macy’s Men’s Active Aisle at Lenox Square

Lenox Square Mall in Atlanta’s Luxurious Buckhead District

MACYS LENOX HOME

The Challenge

  • Create the perfect blend of art and advertising in a way that produces seamless communication between the retailer and the consumer to enhance the shopping experience.
  • Design and build a custom artistic structure, encasing all the necessary digital equipment to easily update and inform consumers of product promotions.
  • Transport and install structure in a low-ceiling, low-clearance old fashioned mall… (6′ doors)

The Solution

  • DSignage custom built a double-sided digital display structure to be placed in the heart of the Men’s Active Aisle at Macys.
  • This WIFI-based solution allows the floor manager to easily update content.
  • We included decorative LED lighting to change the look and feel of the structure based on the time of year.

The Outcome

  • The digital structure was a huge hit!
  • Shoppers loved how the structure blended in with the store, while emulating the strong, metal, cage-like environment of fitness facilities.
  • The sale of clearance items has increased, and shoppers remember the structural design after they are no longer in the mall.